Many businesses keep doing the same thing week after week, month after month, year after year, without taking the time to determine if it's working or not. In some cases, it's hard to determine if your advertising is indeed working. A steady stream of... Read More.
Consumers have new wants and needs, and make new purchases every day Very few people have a need for any specific merchandise item on any given day. In half of all the general merchandise categories measured in a consumer study, the individual's decision to buy... Read More.
There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your business, you’re missing out on the opportunity for... Read More.
Have you ever watched a train begin to move? The engine fires up and the train begins to move forward, slowly at first, then faster and faster until it reaches full speed. If you were to disconnect the engine while the train was moving at... Read More.
If your business does a fair amount of advertising, chances are you will be approached by a local advertising agency promising to handle your advertising for you. Their sales pitch is appealing— “You don’t have time to handle your advertising, so let us handle... Read More.
Business owners sometimes say "I can't measure radio advertising." Some even avoid Radio advertising altogether for that very reason. Yes, Radio results can sometimes be hard to trace because we reach consumers even when they don't know they are being reached. So, they can't... Read More.
Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to and from work or activities. So how do you create... Read More.
Many business owners think they only need to advertise when having a sale. However, according to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, there are five indisputable reasons for businesses to advertise all the time. 1) People shop all the time. ... Read More.
There is a word that describes people who have succumbed to the popular, alluring, seductive notion that “the more people you reach with your ad, the better chance you have of growing.“ The word is “scammed.“ Local advertisers may buy TV, radio, newspaper, bus benches... Read More.
Let’s face it - there are far too many places to spend your advertising dollars. Besides the major media - radio, TV and newspaper, there are also lots of secondary choices - billboards, cable TV, “shopper” publications, business publications, direct mail (also known as... Read More.