Creating a One-Of-A-Kind Radio Ad

Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to and from work or activities. So how do you create... Read More.

Don’t Piss Away Your Ad Dollars

Let’s face it - there are far too many places to spend your advertising dollars.  Besides the major media - radio, TV and newspaper, there are also lots of secondary choices - billboards, cable TV, “shopper” publications, business publications, direct mail (also known as... Read More.

Budgeting Ad Costs for a New Business

Build it and they will come... a motto which is the downfall of many new, small businesses. The problem is, "they" often don't know you exist! Ideally, you have figured out that you will need to advertise your business in order to attract customers. That leads... Read More.