Consumers have new wants and needs, and make new purchases every day Very few people have a need for any specific merchandise item on any given day. In half of all the general merchandise categories measured in a consumer study, the individual's decision to buy... Read More.
There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your business, you’re missing out on the opportunity for... Read More.
Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true. The Federal Trade Commission, who oversees truth-in-advertising, takes a dim view on commercials that mislead or downright lie to consumers, even if by accident. Raising... Read More.
Advertising Creates Store Traffic: Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who come into a store, the more opportunities you have to make sales. A National Retail Federation survey found that for... Read More.