Have you ever watched a train begin to move? The engine fires up and the train begins to move forward, slowly at first, then faster and faster until it reaches full speed. If you were to disconnect the engine while the train was moving at... Read More.
If your business does a fair amount of advertising, chances are you will be approached by a local advertising agency promising to handle your advertising for you. Their sales pitch is appealing— “You don’t have time to handle your advertising, so let us handle... Read More.
Many business owners think they only need to advertise when having a sale. However, according to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, there are five indisputable reasons for businesses to advertise all the time. 1) People shop all the time. ... Read More.
There is a word that describes people who have succumbed to the popular, alluring, seductive notion that “the more people you reach with your ad, the better chance you have of growing.“ The word is “scammed.“ Local advertisers may buy TV, radio, newspaper, bus benches... Read More.
Really? If so, you're wasting your money. It’s not 1978 anymore. Ellen DeGeneres explains why the phone book is useless. https://www.youtube.com/watch?v=ZHtxOdtWYMc
Advertising Creates Store Traffic: Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who come into a store, the more opportunities you have to make sales. A National Retail Federation survey found that for... Read More.
Build it and they will come... a motto which is the downfall of many new, small businesses. The problem is, "they" often don't know you exist! Ideally, you have figured out that... Read More.
By John Pellegrini Have you ever said the following: "I tried radio but it didn't work"? Many business owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails... Read More.
Since 1920, radio has been well known for its personal, entertaining, and reliable messaging. This is why radio remains a consistent advertising medium with proven results for all ages, ethnicities, genders, and listener locations. Radio still works. So why should you advertise on the radio?... Read More.