Don’t Spread Your Advertising Too Thin

There is a word that describes people who have succumbed to the popular, alluring, seductive notion that “the more people you reach with your ad, the better chance you have of growing.“  The word is “scammed.“ Local advertisers may buy TV, radio, newspaper, bus benches... Read More.

Don’t Piss Away Your Ad Dollars

Let’s face it - there are far too many places to spend your advertising dollars.  Besides the major media - radio, TV and newspaper, there are also lots of secondary choices - billboards, cable TV, “shopper” publications, business publications, direct mail (also known as... Read More.