Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to and from work or activities. So how do you create... Read More.
Why is it that many advertisers want their commercials to sound like commercials? You know the kind – “tell everyone I’ve been in business since 1972, mention my convenient locations and be sure to include my phone number.” Big yawn! A commercial shouldn’t be... Read More.
By John Pellegrini Have you ever said the following: "I tried radio but it didn't work"? Many business owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails... Read More.
Since 1920, radio has been well known for its personal, entertaining, and reliable messaging. This is why radio remains a consistent advertising medium with proven results for all ages, ethnicities, genders, and listener locations. Radio still works. So why should you advertise on the radio?... Read More.