Stop Doing What Isn’t Working

Many businesses keep doing the same thing week after week, month after month, year after year, without taking the time to determine if it's working or not.  In some cases, it's hard to determine if your advertising is indeed working.  A steady stream of... Read More.

What Happens When You Stop Advertising?

Have you ever watched a train begin to move?  The engine fires up and the train begins to move forward, slowly at first, then faster and faster until it reaches full speed. If you were to disconnect the engine while the train was moving at... Read More.