Most radio stations offer a limited number of Public Service Announcements (PSAs) for community organizations. However, if you are having a major event and really want to get the word out, a regular advertising campaign on radio is the most effective local advertising you can buy. At Deltaplex Media, we offer a special rate for all local non-profit organizations. For details on how to use radio advertising to bolster your marketing, contact us today.
Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).
1) Radio sells with immediacy.
Radio reaches people now. There are no long lead times like with newspaper, TV or billboards.
2) Radio sells everywhere.
Radio is the only true mobile medium. In the car, at work, and at play, radio is there… the companion and the advertising force people take with them wherever they go.
3) Radio sells with intimacy.
In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.
4) Radio stars in the theatre of the mind.
Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.
5) Radio escapes advertising’s clutter.
Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium.
6) Radio is the cost effective medium.
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising.
7) Reach is nice, but frequency sells.
Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most organizations cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.
8) Radio’s targeted advertising sells.
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.
9) You’re always on the front page with radio.
With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42. With radio, you are always on the front page.
10) Radio is an active medium in an active society.
Passive forms of advertising, like newspaper, are simply ink on paper. Radio is an active medium capable of stirring emotion and motivating people to join your cause.
Everything local radio stations do is made possible by our advertisers. Entertainment, news, weather reports, sports, community announcements and more. Please encourage your friends who are business owners to advertise on radio.