Target Demo: 25 to 54 African American Adults

KPBA, The Beat 99.3 targets 25 to 54 African American adults.

Each morning The Beat features the Steve Harvey Radio Show. Followed by Talk Back Live with Floyd Donald.

Pine Bluff High School Zebra football games are carried on the station.

The Beat serves a large African American audience.

Pine Bluff has a 75% African American population.