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We Can’t Help Everybody, But Maybe We Can Help You

Unfortunately, we can't help everybody.  But maybe we can help you.An effective radio advertising is a powerful and effective way to generate new business.  At Deltaplex Radio, our specialty is carefully-crafted attention-getting ad campaigns designed to attract the listener’s... Read More.

Avoid Clichés in Your Radio Ads

Why is it that many advertisers want their commercials to sound like commercials?  You know the kind – “tell everyone I’ve been in business since 1972, mention my convenient locations and be sure to include my phone number.”  Big... Read More.

“The Golden Age of B.S.”

Instead of sticking with the tried and true, many advertisers have been lured in by the sparkle of social media and new media.  It’s what best-selling author Bob Hoffman calls “The Golden Age of Bullshit.”https://www.youtube.com/watch?v=EyTn_DgfcFE 

Still Advertising in the Yellow Pages?

Really?  If so, you're wasting your money.  It’s not 1978 anymore.  Ellen DeGeneres explains why the phone book is useless.https://www.youtube.com/watch?v=ZHtxOdtWYMc 

Something Every Advertiser Should Know

Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true.  The Federal Trade Commission, who oversees truth-in-advertising, takes a dim view on commercials that mislead or downright lie to consumers,... Read More.

10 Reasons to Advertise

Advertising Creates Store Traffic:  Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers.  The more people who come into a store, the more opportunities you have to make sales.  A National Retail... Read More.

Budgeting Ad Costs for a New Business

Build it and they will come... a motto which is the downfall of many new, small businesses. The problem is, "they" often don't know you exist! Ideally, you have figured out that you will need to advertise your business in... Read More.

Avoid 5 Biggest Radio Mistakes

By John PellegriniHave you ever said the following: "I tried radio but it didn't work"? Many business owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The... Read More.

8 Reasons That Radio Still Works

Since 1920, radio has been well known for its personal, entertaining, and reliable messaging.  This is why radio remains a consistent advertising medium with proven results for all ages, ethnicities, genders, and listener locations.  Radio still works.So why should... Read More.
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